What term refers to the rules of conduct that people should follow in society?

The term that refers to the rules of conduct that people should follow in society is ethics. Ethics encompasses the formal and systematic study of what is right and wrong and guides individuals on how to behave in a socially acceptable manner. It involves a set of principles that govern a person's or group's behavior, addressing issues such as justice, rights, and individual responsibilities.

While morality relates to personal beliefs about right and wrong, ethics is more about the broader societal standards and frameworks that are often codified in laws and regulations. Etiquette specifically pertains to proper behavior in social settings and interactions, rather than overarching conduct rules. Protocol refers to formal procedures and ceremonies, typically within specific organizations or contexts, rather than general societal rules. Thus, ethics serves as the foundation for establishing behavior standards that apply to individuals and society as a whole.